Give him the planner he won't buy for himself.
A premium kit that turns one Sunday afternoon into a real conversation.
Built by someone whose job depended on the plan working.What you actually get
Premium, not gimmicky.
Black fabric binder with zipper closure. Stone paper that holds up to spills and travel. A 0.9mm metal mechanical pencil installed in the binder loop. The product justifies its price the moment he holds it.
For the dad who reads the manual.
This is for the kind of person who's already done the responsible-adult things. Life insurance. The will. The fireproof safe. The smoke detectors he replaced last spring. The Contingency Planner is the next item on the list, and most dads have been putting it off for years.
He'll use it.
That's the test.
The first plan is built in about twenty minutes. The app puts the same plan on every phone in the household. The binder lives on a shelf and works without a signal. He gets to be the dad who actually has a plan, instead of the dad who keeps meaning to make one.
The kit, end to end
What's inside each kit.
What gift buyers are saying
"WE WERE READY for a week of ICE. We have horses, chickens, and a water well along with a barn and outbuildings. It's very easy to forget something but we worked our plan. Thank you ReadyPlan."
"Got this to coordinate some emergency information for my family. Couldn't be more happy with the product. Provides step-by-step advice and all critical information to have at a moment's notice. Will be buying more so everyone can have one."
"Very good planner. I am an Emergency Manager, and I use this for my family."
"The piece I needed that I didn't know I needed. Simple to follow, with comprehensive instructions. A must-have for anyone wanting to coordinate their family or team in an emergency."
"I looked around for a planner with modularity, good flow, information related to my plan, and ruggedness. I came upon your planner. It checked the blocks. I purchased it."
"Mountains of paper simplified down into an app that I can easily use with my family. The interface is no frills and to the point, makes it as easy as possible for my wife and kids to open and use their plans without hassle. It works perfectly with my paper planners from MAD Gear."
"I've been hesitant about using apps like this, but this one takes the cake. Love the layout, simplicity, and ease of use."
"Easy to follow templates and checklists. Just adjust them for your individual needs. Makes it so anyone can prepare for a multitude of situations without needing any prior training or knowledge."
Swipe to read more
30-day satisfaction guarantee.
Try it for 30 days. Build your first plan with your family. If you do the work and still don't think it was worth it, contact us for a full refund. Unredeemed ReadyPlan Lifetime codes can be deactivated and returned for refund. The condition is there because people who actually sit down and build the plan don't ask for refunds.
- Complete Kit
- ReadyPlan Lifetime code, delivered by email
Ships from Austin, Texas in 5-7 business days. Order by Monday, June 15 for guaranteed Father's Day delivery.
- Four Complete Kits
- Four ReadyPlan Lifetime codes
- One outbound shipment
For the dad who'd want this for the whole family.
Gift the whole householdThe part most dads skip
Most dads have thought about this.
Very few have
actually done it.
The ones who have feel different about the next outage.
The Father's Day gift he'll thank you for in the first emergency.
Order by Monday, June 15 for guaranteed Father's Day delivery, $154.99, ships from Austin. Most couples build their first plan together that same Sunday. 30-day refund if it doesn't earn its place.
Find your giftCommon questions
What's actually in the Complete Kit?
Black fabric binder with zipper closure. All four expansion packs (Planning, Notes, Security, Logistics) on stone paper. Ten slate-gray PVC separators. A 0.9mm metal mechanical pencil installed in the binder loop. The MAD Gear velcro patch (attach if you want it). Branded kraft kit box. Everything ships together in the US.
How does ReadyPlan work without internet or cell service?
Once you've signed in, the plan lives on your phone offline. The app stores everything locally. The binder is the paper backup that doesn't need a signal at all. The system is built for the moment when both your phone and cell service might be unreliable, which is often the moment you actually need the plan.
Who is this for?
Households that want a real emergency plan in writing without going down the prepper rabbit hole. Most buyers are parents who've already done the responsible-adult work, like life insurance, smoke detectors, fireproof safes, and a will. The planner is the next item on that list, and it's the one most families have been putting off for years.
What if I'm not technical?
You don't need to be. The pages are pre-formatted with prompts. The app walks you through the sections in plain language. The first plan in the kit takes about twenty minutes for someone who's never written one before. There's no setup beyond opening the binder and signing in.
Returns and shipping?
30-day money-back guarantee, conditional on doing the work. Build your first plan with the kit and complete the ReadyPlan guided setup if your kit includes a code. If you've done that and still don't think it was worth it, contact us for a full refund. Unredeemed ReadyPlan Lifetime codes can be deactivated and returned for refund. We ship from Austin, Texas in 5-7 business days standard, faster with expedited options at checkout.
How long until the first plan is built?
About twenty minutes for the first plan if you've never written one before. Most households build their evacuation route, communication backup, and go-bag list in a single Sunday afternoon. The kit is built so the conversation finally happens, not so it takes weeks.
New to MAD Gear? Where can I see the full product overview?
The full product page lives at madgear.shop/pages/contingency-planner. It has photos of every component, a walkthrough of how the kit and the ReadyPlan app work together, the in-depth FAQ, and customer reviews. If this is your first time seeing the Contingency Planner, start there.
Will it ship in time for Father's Day?
Yes if ordered by Monday, June 15 via standard shipping. For last-minute orders, expedited shipping is available at checkout with a cutoff of Thursday, June 18. Father's Day is Sunday, June 21.
What if he already has something like this?
Most dads who'd want this don't have it yet. The category is small and the product is new. If he does already have one, the Bundle includes a ReadyPlan Lifetime code that works as a standalone upgrade if he was using the planner without the app. Returns are accepted per the Guarantee.
How does he get the ReadyPlan Lifetime code?
The code arrives by email immediately after checkout. It's sent to whichever email address you put in the order. Most gift buyers use their own email and forward it to him with the kit, so the surprise lands in person. The code never expires and isn't tied to that email, so he can redeem it on any account he wants.
Can it ship directly to him as a surprise?
Yes. Use his address as the shipping address at checkout. The packing slip won't show prices. If you want a short note included, drop it in the Order Notes field at checkout and we'll print it on the packing slip.
Can I include a note?
Yes, in the Order Notes field at checkout. We print short notes on the packing slip so the recipient sees it on unboxing. Keep it under 200 characters.
Is the packaging gift-ready?
The kit ships in a printed kraft box with the MAD Gear logo. It's presentation-quality and most buyers gift it as-is without additional wrap.
What if he doesn't open it for a while?
Nothing expires. The ReadyPlan code stays valid until redeemed, and the kit doesn't have any time-sensitive components inside. Some buyers gift it for Father's Day and the kit gets opened a month later when life slows down. That's fine.
What if we don't live in a hurricane or wildfire area?
The kit is built around the kinds of disruption that happen everywhere: multi-day power outages, severe storms, a family member unreachable for forty-eight hours, an evacuation order with thirty minutes' notice. The plan covers what you'd actually need in the worst week of a normal year, not just named disasters.
What's the difference between the $154.99 Bundle and the $399 Family Plan?
The Bundle is one Complete Kit plus one ReadyPlan Lifetime code, sized for a single recipient. The Family Plan is four kits and four codes, sized for the whole household to plan together. If you're giving to one person, the Bundle is right. If you're giving to a couple with kids, the Family Plan does more.